A four-of-four Financial Scorecard, revenue up 12.4% to $743 billion, and 98.34% of 41 analysts rating Buy with an average target of $315.05 — about 32% above the price. Yet Amazon trades 15% below its 52-week high with a weakening trend. Current price: $236.87.
Changes over time: 1 discontinued (a Mine Safety Disclosures regulatory line, dropped after 2025), 2 New & Sustained, 3 Evolved, 2 New Products — a portfolio steadily evolving across e-commerce, AWS, and advertising.
Amazon competes across several of the largest markets in technology and retail at once — online and physical commerce, third-party marketplace services, AWS cloud computing, advertising, and subscriptions through Prime. Each leg reinforces the others: the retail flywheel feeds advertising and Prime, while AWS funds investment across the business. International expansion and the buildout of AI infrastructure broaden an already enormous addressable market.
Amazon turns scale into compounding value: trailing revenue of $743 billion with a 24.3% return on equity and $148 billion of operating cash flow. The reported levered free-cash-flow margin is thin at 1.3%, because the company is reinvesting heavily in fulfillment and AI data-center capacity — a deliberate spend that depresses near-term free cash flow while building future capacity. All four Financial Scorecard signals — growth, profit quality, debt safety, and owner value — are rated strong.
Y = price target. X = days remaining on call (negative = past expected hit window). Bubble size = Anachart Performance Score. Dashed vertical = the expected-hit boundary.
Chart shows 5 of 41 covering analysts. See all on Anachart →
Amazon's fundamentals and its analyst coverage are pulling in the same direction, which makes the pullback the whole story. The Financial Scorecard is a clean 4 of 4: revenue grew 12.4% to $743 billion, return on equity is 24.3%, and operating cash flow runs at $148 billion a year. Analysts are almost unanimous — 98.34% rate the stock Buy, with an average target of $315.05 against a price near $237, roughly 32% of implied upside and the widest in this set. The friction is entirely in the stock's recent behavior. It trades 15% below its 52-week high with a trend restnvest reads as weakening, scored as Watchlist Entry, and Doubling Potential is flagged Caution at a P/E of 31.5. One nuance worth naming: the reported levered free-cash-flow margin is just 1.3%, far below the company's profitability, because Amazon is pouring capital into AI data-center and fulfillment capacity — spending that suppresses free cash flow today while building future earnings power. Timing offers a counterpoint: 2 of 3 signals are supportive, with momentum aligned and a bounce setup forming, hinting that the weakness may be stabilizing. The reconciliation is straightforward: nothing in the business or the consensus argues against Amazon — the only open question is whether the 15% pullback is a discount to a strong franchise or a sign the market is repricing the heavy investment cycle.
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