At $105.29, CROX trades above the average analyst target of $101.75 — implied upside -3.36%. 12 analysts split 57% Buy, 30% Hold, 13% Sell. Revenue -1.5%. Earnings -108.5%. Restnvest flags Growth: Declining, Profit: Weak, Debt: Risk.
Crocs designs and sells casual footwear: the iconic Classic Clog, HEYDUDE loafers, Jibbitz personalization charms, and LiteRide comfort shoes. Operations span more than 85 countries. Digital is 37.8% of sales; international is 48.6%. The 10-K’s strategic themes put Casual Footwear and Digital Sales Growth in the strong-emphasis tier — those are the central bets. Brand Power and Proprietary Technology are flagged as the main competitive moats, with Diverse Product Range secondary. Employee count is roughly 8,010. ROIC (return on invested capital) is 50.0%, with an FCF margin (free cash flow margin — the percentage of revenue that converts to usable cash) of 3.7%.
Changes over time: 1 Discontinued (the “always on” marketing playbook for China was dropped after 2022) · 2 New & Sustained · 3 Evolved · 2 New Products. Fine print also flags supply chain disruptions tied to third-party manufacturers as a high-severity risk.
Global casual-footwear market, with a dual-brand structure (Crocs + HEYDUDE) addressing clog and comfort-loafer niches. International is 48.6% of sales; the growth channel is direct-to-consumer digital, currently 37.8% of revenue.
Proprietary foam technology and brand strength have historically driven high footwear gross margins. The current 3.7% free cash flow margin reflects that earnings-to-cash conversion has tightened materially. ROIC of 50% remains genuinely strong, and book value per share continues to compound.
Y = price target. X = days remaining on call (negative = past expected hit window). Bubble size = Anachart Performance Score. Dashed vertical = the expected-hit boundary.
Chart shows 5 of 12 covering analysts. See all on Anachart →
With Crocs, the disagreement runs in the opposite direction from most well-followed stocks. The stock has rallied past the average analyst target — implying negative upside from here — while three of four Financial Scorecard signals read weak: revenue declining, earnings negative, debt safety flagged as 'Debt Risk.' The bulls' anchor is unusual: Owner Value Quality at 'Compounding Equity' and ROIC at 50% suggest a brand and capital structure still working at the holding-company level, even as operating performance softens. Goldman's active Sell at $81, with a 3-for-3 hit ratio on this name, is the cleanest expression of the bear view: the rally has gotten ahead of the financials, and the financials are not a temporary stumble. A long-term investor weighs whether Owner Value Quality and brand strength alone are enough to justify holding through declining revenue and negative earnings, with the price already above where the consensus says it belongs.
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